Tuesday, August 26, 2014

How to promote a brand online – Best Online Marketing Guide

According to a survey made by an international magazine, the growth of Online Marketing has been phenomenal over the past few years, thanks to the websites like Facebook, Twitter and Google Plus. So, if you have a brand or a product that you want to promote, you just can’t afford to miss online marketing.

But for a layman looking to promote his brand online, sometimes it becomes very difficult to even know where to start from. And thus, so many online marketers (like me) get so much work these days.

However, if you pay heed to the basics carefully, you can yourself promote a brand online effectively. And I am going to cover those basics in my article. The following are the basics that you need to know in order to completely utilize the online marketing space for your product or brand:

1. Make it an online brand: You will have to make an official online presence of your brand. For example, make its Google Plus Page, Facebook page and Twitter Account atleast. These are the best ways to communicate with your target as well as existing audience. This will give you something to promote online.

2. Share Stuffs on your Social Accounts: Now creating your fan pages will not automatically increase your social presence. You need to share information about your brand like latest news, upcoming events etc. with your audience to win their trust. Also, you need to interact with them.. solve their queries and listen to their suggestions. Do this and the positive word of mouth for your business is guaranteed.

3. Create its blog or website: Having a website of your brand is always advisable. You can’t share everything about your product on Social Media account. You need to have something called home for your brand. And a website does that job pretty well. Also, it helps in doing the proper SEO (Search Engine Optimization) that can boost your social presence online. 
Also, make sure that you use Social Media Sharing buttons on your website (check out the social media icons at the end of this article). These provide your readers an option to share your content with their friends, and further promoting it. 

4. Use programs to assist your Social Media Marketing: To speed up your social media marketing process, you should use programs that help you get free twitter followers and free facebook likes. You must have some followers and page likes to kickstart your social media marketing process. 

And thus, I use a site called traffup to help me get twitter followers, retweets, favorites, website traffic and facebook likes. So, here you get everything under one roof to speed up your social media marketing.

I personally use the retweets and favorites section on twitter to promote the tweets of my clients. Its wonderful and superfast.

Follow the above 4 steps and I am sure the social media marketing of your brand would be much better than the one a so called expert would do. 

Also, if you like this piece of information, do share it with your friends.